1936—The Deer Becomes Stronger

1936_logoThe next change was registered in 1936 after the company's standardization committee noted a need to "to better adapt the trademark for stenciling on products." The deer became a solid silhouette removing all the detail from its predecessor. This change, combined with the outstretched legs, provided a stronger, more recognizable profile. This period marked the height of sales for the model A, B, and D tractors and Deere was aggressively trying to dominate the market. A uniquely shaped angular border was added around the leaping deer. The antlers were changed slightly and the words, "John Deere, Moline, Ill." remained in the same position but were made somewhat bolder. The slogan below it all stayed unchanged.


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