Genuine Value : The John Deere Journey Books (signed by author)

Contact Shelia Gerstner
$ 25.00

Genuine Value: The John Deere Journey plows a contemporary furrow through the heritage of one of America’s oldest and most respected corporations. The book pairs a collection of rare photos with statements illuminating the company’s four sustaining values -- quality, innovation, integrity, and commitment. Just as John Deere, the blacksmith, fashioned a polished-steel plow that ushered in mechanized agriculture, Genuine Value reinvents the corporate history book as a thoughtful exploration of the essential role values play in the enduring success of organizations.

You can still order a new copy of this hardbound coffee-table book signed by John Gerstner. (Read an excerpt "Who was Mr. John Deere, really?"


"...I will open this book whenever I need inspiration to keep going in this fast-paced business world." -- Kim Dushinski, Colorado

" is awe-inspiring to realize that