1937_logoIn 1937, just one year after the trademark had been changed, another trademark was introduced, marking an even more simplified solution. Deere & Company was more diversified than ever. There were now more major John Deere products and more places to use the trademark, which undoubtedly prompted the update. Perhaps the fact that 1937 marked the company’s centennial was another factor in the change. The typography and animal remained undisturbed, but the slogan and border disappeared.

 

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